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Research papers

More value from image research for less money

Since the introduction of the image concept to marketing a significant part of marketing research budgets is spent on image research. Stimulated by the necessity to adapt existing research techniques to research by telephone, NSS, in co-operation...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: L. J. van der Herberg, Peter H. van Westendorp
June 15, 1984
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Citation

van der Herberg and van Westendorp (1984a, June 15). More value from image research for less money. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/more-value-from-image-research-for-less-money